Analyse and describe the launch of Marlboro Gold Research Paper

Analyse and describe the launch of Marlboro Gold - Research Paper moralMarlboro Gold is the new Marlboro Light. Starting in June new federal laws pull up stakes prohibit tobacco companies from victimization words like light or mild to describe any of their cig atomic number 18ttes so as non to imply that those types of cigarettes are safer or better for you than others. Philip Morris announced that the Marlboro Lights have become Gold so that customers provide still be able to buy the cigarettes they prefer. They depart now just be color-coded. The colors are based on different tastes, not levels of safety, according to Philip Morriss parent company Altria.Customers who enjoy smoking Marlboro Lights will still be able to buy the cigarettes that have the taste they enjoy. A user findd johnnyho posted on dooyoo.com that he has always smoked Marlboro Lights. He has now tried the Marlboro Gold and is hooked. He says the color and call down change have made no difference in the ta ste of his favorite cigarettes and he will now buy the Gold in place of the Lights. With the new color-coding system, customers can still get the pock they prefer with the taste they want without the cigarette company breaking any new federal laws adjust the use of certain words to imply a safer cigarette.Light cigarettes are not healthier for you than secureness cigarettes. The amount of nicotine and tar is not significantly lower and manufacturers include vent holes in the filters in cast to get lower readings from machines that measure them (Martin). People still smoke Light cigarettes whether or not they are healthier for you. Philip Morris has created an easy way for customers to identify their favorite type of Marlboro by trading a name for a