Media and Mass Communications Development on a Healthy Mature Culture Essay Example for Free

Media and Mass Communications maturement on a Healthy Mature Culture EssayThis argumentative essay is specially do to discuss the possibility for media and mountain converse to nurture the development of a strong, mature culture. Overall, the process of media and cumulus communication media development has already caused changes in the public sphere. The digitalization of media dramatically increases the chances of the people to get an ingress to the discipline, which is transferred instantly and often has non been edited by the people in government or media bosses.Thus, the info is now very complicated to visualise and therefore public has more opportunities to form its own impression by comparing the facts from the different sources. The study problem, which could be seen right a focussing, is the relation between the todays process of media development and the actual development of a healthy culture. An as magnetic coreption could be suggested that media and th rone communication are able to influence the development of a healthy and mature culture, but it will adopt some significant changes form both media owners and their employees, as well as from society itself.Lets de-construct the elements of the question and consider them in details in order to provide the better analysis. Strinati (2004) claims that the coming of the mass media and the increasing commercialization of culture and leisure resulted in the rise of issues, interests and debates which are still with us today. The researchers utter about culture, but what exactly is a culture? The word origin of culture or, the Latin pedestal of the term is colere, meaning anything from cultivating to inhabiting, protecting, or worshipping.Modern definition of culture is the following it is a growing sum of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and pos sessions acquired by a group of people in the course of generations. (Muller, 2005) Cultures differ depending on the mentioned elements of culture. As the examples of different cultures, the culture of Eastern and Western countries could be named. Mature means the situation or the final condition when the wide desired growth or development has been reached. Healthy means the hardy and well condition it is to a fault an efficient and sound being. Development is a positive change it is also a process of growth and an evolution. The word nurture means the act of helping to grow or develop it is also an act of cultivation of some characteristics. Media are the means of communication that reach tumid numbers of people, for example, television, newspapers, radio and internet.In agreement to Morley (2000) the current global culture is the culture of hyper mobility where we often diligent in border-crossings of one kind or another, but the nature and functions of borders themselves are shifting. (Morley,2000) We live in the information economy era, in the era of new progressive technologies and communications that break the borders, in the multiplication of cordial and economic evolution, the public sphere experiences new challenges and face new opportunities in this world full of complexity. Without a doubt the influence of modern mass communication over the culture is considerable.The shifts in the loving and other shots that are influenced by the spread of technologies and new media are powerful and they change our flavorstyle, our habits and hobbies they change the way we are living. Power and Scott (2004), argue the significance of mass media technology for economic and social life may be shown by considering certain developments of the 21st century. The situation in the 21st century in hurt of the cultural development and its influence on people is much more complex than incessantly before.The institution of internet has a significant influence over business and education because it provides greater learning opportunities than ever before. It is clear that the benefits of new technologies and mass communication for the education are enormous. Many experts claim that media influence the way we live in both positive and negative ways. An individual that aims to gain a significant social success almost cant achieve it without at least slight use of the information gained through mass communication. therefore these options cant be ignored because they affect the majority of spheres of life and bring certain experience of social change. The development of mass media presents some outstanding social opportunities. solely at the same time, the successful rise of mass media has also brought up concerns about the negative consequences of its spreading. There no doubt that mass communications and media have the tremendous influence over society and its culture. Bloomfield, Coombs Knights, 2000) These changes trinity to new era econo mics also known as a knowledge economy, non-linear effects, an unpredictable future, a redefinition of terms, time/distance changes, and much greater transparency. (Bloomfield, Coombs Knights, 2000) Without a doubt, media sector experience dramatic transformations both in terms of the access to the information, the speed of the information spreading throughout the world and the increasing inability to control the information by the media owners or the government institutions.The processes of total digitalization and media convergence have started in 2000s and the majority of mass media indicate the possibility of turning the print media into fully digital forms by 2020 or 2025. digital media has potentially revolutionary impact on the lifestyle of society. There is also an idea that media development and digital revolution are the ways into an unknown and fundamentally changed future. (Feldman, 1997) New media and new way of communications not only influence the culture of society , but they also change the way and manners of the socialization of its members.The major advantage of electronic communication and information technologies is the capability to transfer the information faster, at a commence cost, and to more people while also offering increased data communality, and processing. Another important aspect in which the media and mass communication can influence and nurture the development of a new healthy culture is the improved opportunity of learning by obtaining necessary information much faster and easier than ever before.Information acquisition is the process by which information is obtained from the environment and added to the collective stock of knowledge of a person or society in general. Fast information distribution provided by the modern mass communication allows sharing information sources among members of society freely, without the governmental control. The new mass communication also keep information, and it plays a critical role in th e development of culture, since socially accepted past experiences need to be accumulated for future use.